When it comes to engaging with your audience and writing content for social media platforms, success or failure will come down to exactly what content you are using on specific social media sites. What works on one may not necessarily work on the other and you will find that there are many nuances which once learnt will improve your engagement with your audience on social media.
While not an exhaustive list, this is going to help you get a feel for where your focus should be when writing content for social media audiences.
Top Tips for Social Media Content
Understand how to engage with your target audience: Ignoring the different platforms for a moment, you have to know who you’re talking to. Who is your target audience and what kind of language do they use? Are they hashtag lovers? Do they enjoy emojis? What kind of things do they find funny? Get familiar with who you are talking to and use the right techniques to reach them so that your posts are successful.
Use the right tools for the right platform: The literary tools you are using on social media platforms will define what you post and determine whether you reach your audience or not. Gone are the days when you could just copy and paste the same post to each platform. Twitter focuses on short one-liners, whereas Instagram relies on images and hashtags. Facebook does a blend, and so on. Understand your platform and what your audience expects so you give them what they want.
Keep it short and sweet: No one wants to read anything long. It’s the honest truth. To keep the reader’s attention, keep it focused on the main topic, and condense it as much as you can. Still have characters left over you want to fill? Don’t! If you have a long post, readers will just skim it. Keep it on-topic and link to the longer post where they can jump to read the whole thing.
While staying on-topic, get vulnerable: Social media users don’t want stilted marketing content. When writing content for social media sites, don’t be afraid to get a little informal. Don’t use a script if you make a video. Just focus on certain talking points. Post bloopers for extra credit. In an image, don’t go for the formal pose, have a little fun with it! Show your readers that you’re human instead of a machine and it’ll mean better engagement.
Learn from your own mistakes (and your competition): You’ll make mistakes at certain points. If it’s a post that reads the wrong way and insults people, learn from it and make sure you don’t do it again. If it’s a poorly performing post, use your analytics to understand why and, again, avoid it. Then, check out your competition and see what you can learn from them also.
Always add a “call-to-action”: While content on social media sites is for engaging and reacting, don’t forget that call to action (CTA)! Maybe it’s a product you’re promoting or a landing page or a blog post. Put it in at the end and watch those conversions roll in.
Social media is a powerful tool for companies and professionals, but there is a serious art in making sure that you are using it correctly.
When creating those first shaky posts make sure you are going about it the right way and learn from your mistakes and as you continue to improve your processes you will ensure your content is so much better and future so much brighter.
Webro Solutions is a full-service web design and development agency that understand and appreciate the value of social media marketing. We invite potential clients to contact us today to discuss professional social media marketing services and see how we can help you take your business to the next level.